E LiL ART DE HOYO MARA [the small Art[ur] from [the neighborhood] Hoyo Mara], Cholo Graffiti, East Los Angeles, 1963.

Derived from Aztec xolotl [dog], “cholo” was used in the United States as a derogatory term for a person of Mexican origin. In the 1960s, Mexican-American activists reclaimed the term “cholo.”

Photo: Ben Lomas. Lomas and Weltman Collection, 1965. ©Susan Phillips.

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